France ditches ‘minister for attractiveness’ title after ridicule

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France has changed the English version of the title of one its new Cabinet positions after ridicule online over the “minister for attractiveness” role.

President Emmanuel Macron’s office unveiled its new government after a reshuffle Monday, aiming to beef up ministries to revive the economy after the coronavirus pandemic.

When the English Twitter account for the French foreign ministry revealed Franck Riester’s new title of junior minister for trade and “attractiveness,” it immediately elicited mocking online and questions about whether it had been mistranslated. In France, the term “attractivité” is often used to refer to attracting investment.





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