Jaguar delivers a huge Brexit boost with plans to build its next-generation electric XJ luxury car at Castle Bromwich factory
- Jaguar will build an all-new battery electric XJ luxury saloon in Castle Bromwich
- The news will be a boost to the 2,500 workers at the Midlands car factory
- JLR has commit to building the car no matter what the outcome of Brexit
- The all-electric XJ will be able to travel nearly 300 miles on a single charge
Jaguar Land Rover is poised to build its next-generation electric cars in Birmingham, delivering a huge boost to 2,500 workers.
The firm is expected to make a formal announcement this week that its Castle Bromwich plant will make an eco-friendly version of its luxury XJ saloon.
It is a boost for the industry after months of gloom from car companies due to concerns over Brexit and a slump in sales as consumers shun polluting diesel engines.
Jaguar Land Rover is expected to make a formal announcement this week that its Castle Bromwich plant will make an eco-friendly version of its next generation luxury XJ saloon (current models pictured)
Due to hit forecourts next year, the all-electric XJ will be able to travel nearly 300 miles on a single charge.
It is one of three electric vehicles planned by Jaguar, with a large SUV coming next and a third model also under discussion.
The decision to commit production to the UK will come as a huge relief for staff at Castle Bromwich, a former Spitfire aircraft plant.
Employees agreed last month to work a four-day week as part of restructuring plans as manufacturing of the current XJ model comes to an end.
Workers have also had to deal with the ongoing uncertainty of jobs, following 4,500 job cuts across the business earlier this year and reports of takeovers by other vehicle manufacturers, notably the PSA Group which owns Peugeot, Citroen and recently purchased Vauxhall.
The decision to make the new XJ at the factory was reached without any reliance on state funding and is expected to go ahead regardless of how Brexit is resolved.
Due to hit forecourts next year, the all-electric XJ will be able to travel nearly 300 miles on a single charge and will go head-to-head with Tesla’s Model S
Jaguar’s only electric car at the moment is the I-Pace, which is built at its Magna Steyr plant in Austria
Clean sweep for Jaguar’s green machine: The I-Pace has been a huge success, picking up the World, European and UK Car of the Year awards for 2019
Jaguar – which is owned by Indian conglomerate Tata Group – already makes an electric vehicle, the I-Pace, but this is built at its Magna Steyr plant in Austria.
The I-Pace – Jaguar Land Rover’s first pure electric car – has been a huge success for the British auto maker, receiving plaudits and awards (UK and World Car of the Year 2019 to name just two) that has resulted in a fairly long waiting list for the SUV.
The new XJ is seen as more of a competitor to high-end electric marques such as Tesla, and insiders at Jaguar hope it will appeal to businessmen – especially Chinese – with chauffeurs.
It comes as the British brand, which is more than 80 years old, seeks to save £2.5billion a year.
Jaguar lost £3.6billion in the year to March, driven by sharp falls in demand for its vehicles and a cut in the value of the firm’s diesel technology due to the pollution backlash.
It sold 579,000 cars in total, down 5.8 per cent – with the important Chinese market suffering a 34.1 per cent plunge.
Batteries for the electric vehicles will come from Jaguar’s Hams Hall plant in Birmingham, and electric motors will be made at its Wolverhampton engine factory.
Castle Bromwich will continue making XE and XF saloons alongside the new model.
Other car firms have been cutting back in Britain and Europe as the market shrinks and fears grow that trade could be disrupted by a No Deal Brexit.
Jaguar declined to comment.
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